Glazing

Etymology

Slang that spread through streaming, gaming, and hip-hop communities in the late 2010s and early 2020s, where "glazing" someone meant coating them in over-the-top praise — the culinary image of a thick, glossy glaze applied to everything.

noun · /GLAY-zing/
Excessive, fawning praise of someone — heaping on admiration well past what the moment warrants.
What it names
A name for flattery so thick it becomes embarrassing to witness, and for the loss of perspective behind it. Calling out "glazing" is a way to puncture a pile-on of praise and signal that the adulation has tipped into sycophancy.
Example
You don’t have to agree with every single thing he says — the glazing in that reply thread is unreal.
Related idea
Close to simping, but glazing is about lavishing praise on anyone admired, not specifically someone you’re attracted to.