Salience bias
Etymology
From Latin salire, "to leap" — something salient literally "leaps out" at you. Behavioral research, much of it associated with Kahneman, uses salience to explain why what is prominent gets overweighted: attention flows to whatever stands out, and judgment quietly follows attention.
noun · /SAY-lee-uns BY-us/
The tendency to focus on the most vivid or attention-grabbing features of a situation while overlooking duller but important ones.
What it names
Why the dramatic detail hijacks a decision — a shark attack terrifies while the far deadlier drive to the beach goes unnoticed.
Example
Salience bias steered the whole budget meeting toward the one flashy overspend, while a slow, larger leak went undiscussed.
Related idea
Availability heuristic weights what comes to mind easily from memory; salience bias weights what grabs attention right now in the scene.