Ratio
Etymology
From the mathematical "ratio," specifically the proportion of replies to likes on a social post. On Twitter around 2017 users noticed that when replies vastly outnumbered likes, it usually meant a post had been widely rejected. "Ratio" then became a verb for inflicting that fate.
verb · /RAY-shee-oh/
To reply to a post in a way that draws far more engagement than the original, signaling that the crowd overwhelmingly disagrees with it.
What it names
A native form of online verdict — a visible, quantified thumbs-down delivered by the reply count — useful for describing how a platform’s own metrics can turn against a post.
Example
The airline’s tone-deaf apology got ratioed into oblivion within the hour.
Related idea
A dogpile is many people attacking someone across the platform; a ratio is that disapproval registered as a lopsided number on a single post.
noun · /RAY-shee-oh/
The quantitative relation between two amounts, showing how many times one contains the other.
What it names
The mathematical proportion between quantities.
Example
The recipe calls for a two-to-one ratio of flour to sugar.
Related idea
The online sense grows straight from this one: a post is ‘ratioed’ when replies swamp its likes, often amid dogpiling.