Priming (psychology)

From prime, "to prepare or make ready," as in priming a pump. Cognitive studies of semantic priming — where reading "nurse" speeds recognition of "doctor" — are well established since the 1970s. Broader claims of behavioral or "social" priming are contested: several headline findings failed to replicate during psychology’s replication crisis, so the flashier effects are treated with caution.

  1. noun · /PRY-ming/

    The way exposure to one stimulus quietly shapes how you respond to the next.

    How a word, image, or mood you barely noticed can tilt the thought that follows, without your ever feeling nudged.

    The survey’s wording did some quiet priming — a paragraph about crime made respondents rate the whole city as more dangerous.

    Anchoring effect is a specific priming of number estimates; general priming can shape moods, words, and choices, not just figures.

  2. noun / verb · /PRY-ming/

    Preparing a surface with a first undercoat, or readying a pump, engine, or firearm by supplying an initial charge.

    the preparatory first step — a primer coat before paint, or the fuel that gets a pump drawing

    The walls need priming before the topcoat will hold.

    The psychological sense is this made mental: as a primer readies a surface to take paint, an earlier stimulus readies the mind to take the next — both, from “prime,” prepare the ground first.