Engagement bait
Etymology
From engagement, the industry term for likes, comments, shares, and other measurable interactions, plus bait. Facebook explicitly named and announced a crackdown on "engagement bait" in 2017, and the term became standard for content optimized to trigger interaction for its own sake.
noun · /en-GAYJ-munt bayt/
Content crafted mainly to farm likes, comments, and shares rather than to inform or entertain.
What it names
It names posts engineered around the metrics platforms reward — "comment your birth month," "like if you agree" — where interaction is the goal and the content is just the hook.
Example
"Type 1 for yes, 2 for no" isn’t a real question — it’s engagement bait.
Related idea
A broad parent of ragebait and clickbait: those bait a specific reaction (anger, curiosity), while engagement bait chases interaction of any kind.