Appeal to nature

The fallacy formalizes a folk assumption that the natural order carries a stamp of approval. It is a cousin of the naturalistic fallacy discussed by G.E. Moore, though the two are not identical — Moore’s concerns defining "good" in natural terms at all. Here the error is simply equating "natural" with "good."

  1. noun phrase · /uh-PEEL too NAY-chur/

    Arguing that something is good or right because it is natural, or bad because it is unnatural.

    Breaks the reflex that treats "natural" as a synonym for "safe" or "moral," when many natural things are neither.

    "It’s a natural remedy, so it can’t hurt you" is an appeal to nature — hemlock is natural too.

    It often pairs with an appeal to tradition, which swaps "natural" for "how it’s always been done."