Tartle

From Scots, where “to tartle” means to hesitate or be uncertain in recognizing a person or thing. The apologetic phrase “I tartled” is a way of gracefully owning the lapse. It gives a single friendly name to a socially awkward and universal experience.

  1. noun · /TAR-tul/

    The panicky hesitation when you have to introduce someone whose name you’ve just forgotten.

    That excruciating half-second stall mid-introduction when the name vanishes and everyone can tell.

    Sorry for the tartle — this is, of course, my colleague… Priya, yes, Priya.

    A generic brain freeze covers any sudden mental blank; tartle is precise about the social scene — the stumble comes specifically while introducing a person whose name escapes you.