The male gaze
Etymology
Coined by British film theorist Laura Mulvey in her essay "Visual Pleasure and Narrative Cinema" (1975), drawing on psychoanalytic theory. "Gaze" comes from a Scandinavian-rooted Middle English word for staring. Flagged as a coinage.
noun phrase · /thuh MAYL GAYZ/
A way of depicting the world, especially women, from an assumed heterosexual male viewpoint that treats them as objects to be looked at.
What it names
A tool for noticing whose pleasure a film, ad, or image is built around — and how a camera can turn a person into a spectacle.
Example
The action movie framed its heroine entirely through the male gaze, lingering on her body between every fight.
Related idea
Compare the Spectacle, a society organized around images; the male gaze is a narrower rule about who those images are made to please.