KPI

An initialism for "key performance indicator," a phrase from late-twentieth-century management practice. "Key" signals selectivity — the few metrics that matter most — while "indicator" (from Latin "indicare," to point out) admits it merely points toward performance rather than being it. The abbreviation spread with corporate dashboards.

  1. noun · /kay-pee-EYE/

    A "key performance indicator" — a specific measure an organization tracks to judge how well it’s hitting a goal.

    It forces the question "how would we actually know we’re succeeding?" and answers it with a number everyone watches.

    Customer response time became the team’s north-star KPI after complaints spiked.

    A metric is any measurement; a KPI is the small set of metrics you’ve chosen as decisive. Track too many "key" indicators and none of them is key. Beware Goodhart’s law: once a KPI becomes a target, people optimize the number rather than the thing it stood for.