Insolence

Etymology

From Latin "insolens" (unusual, immoderate, arrogant), "in-" (not) + "solere" (to be accustomed). What was literally "unaccustomed" or "immoderate" became "overstepping" — behaving beyond one’s proper place.

noun · /IN-suh-lens/
Contemptuous, disrespectful rudeness toward those one owes respect.
What it names
Names cheek aimed upward — disrespect that violates a rank or due deference.
Example
The recruit’s insolence toward the sergeant earned him a week of extra drills.
Related idea
Impudence is shameless boldness, a lack of the modesty one ought to feel; insolence adds contempt, a deliberate slighting of another’s standing. The impudent forget their place; the insolent scorn yours.