Horn effect

The negative twin of the halo effect, which Edward Thorndike documented in 1920 when officers who rated a soldier well on one quality rated him well on all. The "horn" (or "devil’s horns") label flips the angel’s halo image: one bad mark casts a shadow the same way one good one casts a glow.

  1. noun · /HORN ih-FEKT/

    The tendency to let one negative trait darken your whole impression of a person or thing.

    How a single off-putting detail — a typo, a limp handshake — can taint everything else, whether or not it’s relevant.

    A typo on page one triggered the horn effect, and the reviewer read the rest of the résumé looking for faults.

    Halo effect is the flattering version of the same machinery; the horn effect is what happens when the first impression is bad.