Hate-watch
Etymology
A compound of hate and watch, on the model of the slightly older hate-read. It emerged in television criticism in the early 2010s, as prestige TV and recap culture made ironic, contemptuous viewing a shared pastime.
verb · /HAYT-woch/
To keep watching something you dislike precisely for the pleasure of disliking it.
What it names
It names the paradox of hostile viewing: the enjoyment isn’t in the show but in mocking it, so the contempt itself becomes the entertainment.
Example
None of us actually likes the show — we hate-watch it every Sunday and roast it in the group chat.
Related idea
To binge-watch is to consume something you love in bulk; to hate-watch is to keep consuming something you don’t.