Filotimo
Etymology
Greek, φιλότιμο, from "philos" ("loving, friend") and "timi" ("honor") — literally "love of honor." In classical Greek "philotimia" could be ambivalent, even meaning excessive ambition or love of distinction; over time it settled into today’s largely positive virtue. Modern Greeks often name it as untranslatable and central to their identity.
noun · /fee-LOH-tee-moh/
A guiding sense of honor that drives you to do right by others and yourself.
What it names
The complex Greek virtue binding together honor, dignity, hospitality, and duty to family and community.
Example
Out of pure filotimo, he insisted on repaying the kindness twice over.
Related idea
It is broader than honor alone, folding in generosity, hospitality, and social duty as a whole way of behaving.
See also