Extol

From Latin extollere, "to lift up, raise, exalt," from ex- ("up, out") plus tollere, "to raise, lift." The physical act of raising something high became the figurative act of raising it in esteem — which is why we still "extol" virtues, as if hoisting them into view.

  1. verb · /ik-STOHL/

    To praise something highly and enthusiastically.

    The verb for lavish, elevating praise — lifting a person or thing up in your description of it.

    Reviewers extolled the novel’s ambition even as they admitted its final act fell apart.

    Laud is close, but to extol suggests more sustained, effusive praise; to laud can be a single formal commendation.