Dysphemism
Etymology
A modern coinage built on Greek roots to mirror euphemism: dys- ("bad, harsh, ill") + phḗmē ("speech"). It entered English in the nineteenth century precisely as the antonym its maker needed — where euphemism reaches for the kinder word, dysphemism reaches for the crueler one.
noun · /DIS-fuh-miz-um/
A deliberately harsh, blunt, or derogatory expression used in place of a neutral one.
What it names
The rhetorical brass knuckles of calling a lawyer an "ambulance chaser" or a meal "slop" — choosing the ugliest available word to color how something is received.
Example
Every dysphemism in the op-ed — "bureaucrats," "handouts," "meddling" — was chosen to make ordinary policy sound sinister.
Related idea
Euphemism is the softening twin; both swap a neutral term for a loaded one, but euphemism flatters the subject while dysphemism attacks it.
See also