Content Farm
Etymology
The term spread around 2009–2010 as firms like Demand Media churned out low-cost articles keyed to popular searches. “Farm” cast writing as a commodity crop, planted wherever traffic might grow. Search engines later revised their rankings specifically to demote such sites.
noun phrase · /KON-tent farm/
An operation that mass-produces cheap articles or videos designed to rank in search and harvest ad clicks.
What it names
Industrialized filler — text made to match queries, not to inform.
Example
The recipe was buried under a content farm’s thousand words of padding because the padding is what ranks.
Related idea
A content farm optimizes for search algorithms, while clickbait optimizes for the human impulse to click; a single page often does both.